SellHelmBlog
The same search in several of your Amazon campaigns: check the dates before you fix it
On 12 advertisers, 69% of Sponsored Products search clicks went to searches that several campaigns served. Most of it was one campaign taking over from another. Where they ran on the same days, the dearest campaign paid a median 1.6 times the cheapest for the same search.
2026-10-18
No sales after two weeks: should you pause a new Amazon campaign?
On 295 new Sponsored Products campaigns, one in four of those that sold made its first sale on day 14 or later, and most campaigns that never sold got too few clicks to judge. Count clicks, not days: here is how many you need before a pause.
2026-10-17
Closed is not complete: compare shipped and received on every FBA shipment
Of 58 closed FBA shipments on real seller accounts, 32 did not match: 25 arrived short and 7 with extra units. In 19 shipments one product was short while another had extra. Here is how to check your own shipments product by product.
2026-10-16
Several products in one Amazon ad group: Amazon picks who gets the clicks
On real Amazon accounts, the most clicked product took a median 71% of the clicks in ad groups with several products, but it was the best converting product in only 7 of 22 ad groups. Here is how to check your own ad groups in the advertised product report.
2026-10-15
Click-through rate on Amazon search terms: a hint, not a verdict
On real Amazon accounts, search terms with a higher click-through rate sold at a clearly lower ACOS in 5 of 7 accounts, but the low click-through half brought 71% of the orders, and almost a third of those terms sold at or below the account's ACOS. Here is how to read CTR in your search term report.
2026-10-14
Long-tail searches on Amazon: not cheaper clicks, better buyers
On real Amazon accounts, searches of four or more words did not cost less per click than one or two word searches (median ratio 0.99), but in 6 of 8 accounts they sold at a clearly lower ACOS. Here is how to check it in your own search term report.
2026-10-13
Your Amazon bid is not what you pay per click
On real Amazon accounts, keywords with dynamic bids up and down paid 1.4 times their bid per click on average, and 1 in 10 keyword days paid more than 2.2 times. Here is how to set a bid when you know the click price you can afford.
2026-10-12
Your Amazon campaign runs out of budget. Should you raise it?
On real Amazon accounts, most campaign days spent less than half the daily budget, and of the campaigns that often hit their budget, only a third sold at or below their account's ACOS. Here is how to decide which budget to raise.
2026-10-11
Lower your Amazon bids on weekends? Check two periods first
On real Amazon accounts, the weekend converted worse in some accounts and better in others, and only 2 of 8 showed a clear gap. Here is how to check your own account before you change bids by day.
2026-10-10
Expanded product targeting: cheaper clicks, far fewer buyers
On real Amazon accounts, expanded ASIN targets paid less per click than exact ASIN targets, but converted far worse, and 42% of their spend never brought a sale. Here is how to check your own product targets.
2026-10-09
Exact match is not the cheap one: what the same keyword cost in broad and in exact
On real Amazon accounts the same keyword usually cost more per click in exact than in broad, and did not convert better. Here is how to check your own keywords and set the exact bid from numbers.
2026-10-08
Your Amazon auto campaign is four campaigns: close match, loose match, substitutes, complements
An automatic Sponsored Products campaign runs four targeting groups, each with its own bid. On real accounts the group that took the most money was usually not the one with the best ACOS. Here is how to find yours.
2026-10-07
Account Health Rating 200 does not mean your Amazon account is safe
On real seller accounts the Account Health Rating stayed at 200 or above while Amazon marked the account At risk. The warning was in the Priority actions box, with a deadline that differed by marketplace. Here is what to check, and how often.
2026-10-06
ACOS or TACOS: which number tells you whether your Amazon ads are working
ACOS measures your ads against the sales the ads brought. TACOS measures them against all your sales. On real accounts the two ranked advertisers differently and often moved in opposite directions. Here is how to read them together.
2026-10-05
The search term report: where your ad spend goes, and when to negate a search
The keyword you bid on and the search a buyer clicked are two different things. The search term report shows what your campaigns paid for, and why negating a search by click count alone cuts off terms that would have sold.
2026-10-04
Top of search or product pages: what the placement report says about your ad spend
Sponsored Products ads run in three places, and they behave very differently. The placement report shows where your clicks and sales come from, and whether a top-of-search bid adjustment pays for itself in your campaign.
2026-10-03
Seen, clicked, bought: read the Search Query Performance report one share at a time
The Search Query Performance report tells you, search by search, how much of the market saw your product, clicked it and bought it. Comparing the three shares shows where you lose buyers, and which searches deserve more visibility.
2026-10-02
Where did your FBA units go? Read the Inventory Ledger row by row
The Inventory Ledger detailed view lists every movement of your FBA stock: sales, receipts, returns, removals, transfers between warehouses and adjustments. Here is how to read it, and which rows still need a decision from you.
2026-10-01
Which of your FBA products are about to run out? Compare available stock with Amazon's minimum level
The FBA Inventory Planning report shows, product by product, the minimum stock Amazon expects you to hold, when it recommends your next shipment, and how many days of supply you have. Here is how to read it before a product runs out.
2026-09-30
Which of your FBA units will get an aged inventory surcharge? Read the age columns before the next charge
On top of the monthly storage fee, Amazon charges a surcharge on units that have been in the warehouse for 181 days or more. The FBA Inventory Planning report shows which units, in which age band, and what it is expected to cost.
2026-09-29
Which product is paying your Amazon storage fee? Read the Monthly Storage Fees report before October
Your FBA storage fee arrives as one monthly charge. The Monthly Storage Fees report splits it by product and fulfilment centre, and October to December is when the split matters most.
2026-09-28
Amazon lost or damaged your stock. Did it pay you for it? Read the Reimbursements report
When FBA stock is lost or damaged, Amazon pays you back in cash or in units, and sometimes takes the money back later. The Reimbursements report shows every one of these moves, line by line.
2026-09-27
Paying a higher FBA fee than you planned? Check how big Amazon thinks your product is
Amazon charges the FBA fulfilment fee on the dimensions and weight it recorded for your product, not the ones you entered. The Fee Preview report shows those numbers, the size band and the expected fee per unit.
2026-09-26
Amazon returns: what the buyer says and what the warehouse finds are two different columns
The FBA customer returns report has a reason column and a disposition column. The first is the buyer's claim, the second is the warehouse's inspection. Reading them together tells you whether to fix the product, the listing or nothing at all.
2026-09-25
Traffic but no sales: three numbers that tell you where the buyer stops
Low sales is a symptom with at least three different causes, and they need opposite fixes. Sessions, Buy Box Percentage and Unit Session Percentage separate them in about a minute, using a report you already have.
2026-09-24
How much of your FBA stock can you actually sell today?
The inventory number in Seller Central is not one number, it is four, and only one of them is sellable. Here is how to read reserved, inbound and unfulfillable stock, and why restocking on the wrong total quietly runs you out early.
2026-09-23
Why your Amazon PPC should be able to explain itself
Most sellers can see what their campaigns did, but not why. Here is why that gap costs money, what a transparent campaign setup looks like, and what to ask of any tool, including ours.
2026-08-27
Which Amazon seller tool is for what: an honest comparison
Helium 10, Jungle Scout, Sellerboard, Teikametrics, Perpetua, Scale Insights, SellerStack and more: what each tool is actually for, what growth costs on each, and where SellHelm honestly stands.
2026-08-27
What do you actually earn on an Amazon product?
Amazon shows you revenue, not profit. We walk through what comes out of every sale and how to compute the real net margin, per product.
2026-08-24
When should you reorder? The beginner mistakes of restocking
Stockouts and trapped capital are two ends of the same mistake. How to compute a velocity-based reorder point for Amazon FBA instead of guessing.
2026-08-24
Requesting reviews on Amazon, by the rules: what is allowed and what is not
You need reviews to launch, but the wrong method can cost you the account. What Amazon forbids, what the safe route is, and how to automate it.
2026-08-24