SellHelmSteer Your GrowthCampaign Manager · 99 USD / month Live
You don’t have a bidding problem. You have an empty campaign manager.
Give it a product and a goal and it draws the whole campaign structure — then explains every number and every change it makes, at a price that never scales with your ad spend.
Free seller tools. Campaign Manager 99 USD/mo.
Four problems this page answers
If none of these sound familiar, you do not need us. If one does, read that section.
“I don’t know which campaigns to launch, or how to structure them.”
The Campaign Builder turns a product and a goal into a complete, launch-ready structure in minutes — not a blank form.
See the builder →
“Something changed in my account and I can’t tell what, or why.”
Every change in SellHelm is logged with its reasoning, numbers included. You can always answer “why did this happen?”
See the transparency →
“I spend an hour clicking through Seller Central just to adjust bids and negatives.”
Full campaign control in one place: bids, budgets, negatives, product and category targeting, dayparting.
See the controls →
“My software bill grows every time my ad spend does.”
One flat monthly price. We never take a percentage of your ad spend.
See the pricing →
A campaign manager that shows its work
Most dashboards show you numbers. The harder question is where a number comes from and what to do about it. In SellHelm every metric drills down: account, brand, product, campaign, keyword — with the impression-to-order funnel at each level and ads separated from organic.
Drill-down: account → brand → product → campaign → keyword
Funnel at every level: impressions → clicks → orders, CTR and CVR
Ads vs organic split on every product
Search terms: what buyers actually typed — harvest a winner or negate a waster in one click
Keyword coverage: in your listing, in your backend, or missing
A change log that answers “why” — every action with its rule and its numbers
You wrote the rule. You can read the rule. You can turn the rule off.
From “what do I launch?” to a launch-ready structure
A campaign is easy to create and hard to design. The builder starts from your product and your goal, then draws the structure a practiced PPC manager would build by hand: which campaign discovers, which one tests, which one carries the proven terms — wired together, budgets split, created as paused drafts you review before anything goes live.
Product + goal in, complete campaign structure out — in minutes
Break-even ACOS computed from your own cost of goods — targets you can defend
Rebuilds carry your proven keywords over; the old campaign stops only when the new one is live
Your negatives applied to every campaign at go-live
Everything is created paused — the final step is your review, not ours
Sponsored Products, Brands (collection + video) and Display remarketing rows in one plan
Placement modifiers, category refinements and Amazon audiences per row — our prefills framed green, required gaps framed red
Save-for-later drafts and per-row bid modes (down-only / up-and-down / fixed)
Every lever in one place
The changes you would otherwise click through Seller Central screen by screen — together, confirm-gated, and logged.
Bids, budgets, pause/enable — campaign, ad group and keyword level
Search terms: what buyers actually typed, one-click harvest or negative
Product & category targeting with a searchable category tree
Negative keywords: live list, add and remove
Dayparting: a 24-hour schedule in your marketplace timezone
Keyword database: every keyword with 30-day numbers, XLSX/CSV export
Brands level: brand campaigns and products under each brand
Drill-down analytics: account → product → campaign → keyword
A price that ignores your ad spend
Most tools in this market price on a growth axis: a percentage of your ad spend, your ASIN count, or your monthly orders. SellHelm is 99 USD a month, flat — 990 USD a year, two months free. Scale your ad spend tenfold and the bill does not move. The plan covers up to 2,000 products; above that we quote.
FreeAnd the seller tools — profit, inventory, review requests — are free in every account. No card required.
What we do NOT do
We do not manage Walmart, Vendor (1P) accounts, Amazon Marketing Cloud or DSP, and we are not a product research tool — if you need those, other tools serve you better and our comparison post names them. And we do not run a black box: no change happens without a gate you configured, every change is logged with its reasoning, and if you want to approve each move yourself, that is a supported mode — not a workaround.
What we actually change
Most accounts are not under-spending. They are spending without a structure that can be measured, so nothing can be improved on purpose.
- Keyword campaign
- └ multiple keywords
- Competitor targeting campaign
- └ multiple competitors
- Auto campaign
- └ close
- └ loose
- └ substitutes
- └ …
Everything lives in a few campaigns. Nothing tells you what any of it is FOR.
Every campaign has one job, so every result can be read and acted on.
Steer your growth.
Free seller tools. Campaign Manager 99 USD/mo.