
SellHelmSteer Your GrowthInventory
When should you reorder? Do not let your gut decide.
Stock level and sales velocity in one view, with the reorder point. It works with no data entry.
Free. No card required.
A stockout is not one bad day. The listing loses its ranking, the ads stop learning, and when stock returns you climb back for weeks — paying again for positions you already owned. Overstock hurts the other way: capital sits on a shelf collecting storage fees instead of working.
▲Stockout
Ads stop, the listing falls back in search, and you do not resume where you left off. Weeks to climb back — paying again for positions you already owned.
▲Trapped capital
Your capital sits on a shelf collecting storage fees, unable to work on another product. In Q4 this line can double.
These two are not opposites — they are two ends of the same gap: you do not know how fast your product sells, or how long refilling takes.
How it works
Lead time is not production time: it includes shipping, customs, and the time Amazon needs to receive and activate the shipment. In peak season that last part alone is one to two weeks.
Both come from the same gap: not knowing how fast each product actually sells and how long refilling takes. With velocity and coverage in one view, reordering stops being a source of stress — you read the number, you order in time, and the season stops surprising you.
Steer your growth.
Free seller tools. Campaign Manager 99 USD/mo.